The Firmatek Team

Get to Know the Firmatek Team

Our People Are Your Partner

Every employee has a role at Firmatek – not a silo. Our employees are cross trained to support several functions of the organization and problem solve with agile talents and an innovative approach. Our Geospatial Field Technicians and Data Processors support each other constantly, freely sharing knowledge and expertise to make our company stronger. Our Team First value is ingrained in our culture through commitment, service, and self-sacrifice in pursuit of our mission. At Firmatek, our employees ensure that we not only serve our clients, but also that we support the needs of individuals on our team.

Geospatial Field Technician Team

Our nationwide field staff rapidly mobilizes across the country, performing more than 2,500 field service jobs per year. All of our field technicians have Part 107 FAA licenses and MSHA safety training. Equipped with a laser scanner and a drone, they collect data on behalf of our industry clients. Firmatek’s Field Services are an end-to-end solution.

Members

Joshua Wilson
Justin Real
David Magallanes
Isaac Chantos
Adam Musse
Justin Hill
Erin Jean
Lauren Whitehouse

Britton Baxley
Josh Tannous
Chad Richardson
Keith Severs
Austin Gunter
Koby Bay
Matthew Torres
Michael Byrus

Data Processing Team

Whether it’s a stockpile or inventory measurement, a point cloud or aerial image, or a complex engineering project, we use the data our clients collect to create deliverables that provide insights and improve business results. Our data processors have a deep understanding of the industries we serve. When they process data, the analysis goes far beyond providing another data point.

Members

Baylie Bunn
Daniel Hoin
Austin Gunter
Koby Bay
Cole Clayton

Engineering Team

Led by Vice President of Engineering, Caleb Cass PE, our engineering team tackles special projects ranging anywhere from underground tunnel mapping to challenging ground topography scanning to identifying joint sets in highwalls.

Members

Kyle Houston
Ryan Seaver Hall
Albert Killingsworth
Bryce Vascik

Drone Solutions Team

Firmatek’s drone solutions make it easy for clients to turn site data into business intelligence. Our Drone Solutions team is equipped to assist in the areas of technical support, site-specific recommendations, and drone technology research and development. We work with our clients to determine the best tool for the job and implement solutions that meet their site needs.

Members

Steele Olsen
Randy Taylor
Keegan Brophy

Leadership Team

Lauren Elmore

Chief Executive Officer

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Lauren is the Chief Executive Officer and part owner of Firmatek. She has overseen Firmatek’s transition from a regional Texas laser scanning company to a national leader in drone solutions. She has a background in finance and law and is part of the investment team from an Indiana based private equity firm, Elmore Companies. She received a B.A. in Economics from Stanford University in 2008 and received her J.D. and M.B.A. with honors from Indiana University in 2014.

Rob Wyssbrod

President and COO

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Rob joined Firmatek as Chief Operating Officer and was named President and COO in 2020. His background includes extensive military and management experience. After graduating the U.S. Naval Academy with honors, he served as an officer in the U.S. Marine Corps. He led a combat engineer company in Operation Iraqi Freedom. After earning his MBA at Kellogg School of Management he became a strategy consultant with BCG. Most recently, he was a Senior Director of Strategy for Thomson Reuters, a global Fortune 500 company. Rob earned a B.S. in Mechanical Engineering from the U.S. Naval Academy and an MBA and Masters in Engineering Management from Northwestern University.

Andrew Maximow

Senior Vice President of Electrical Utilities

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Andrew Maximow joined Firmatek as the company’s first Chief Drone Officer and was named Senior Vice President of Electrical Utilities in 2021. Andrew spent his professional career in fast-growth technology domains, progressively moving from engineering to leadership roles. Prior to joining Firmatek, Andrew served as a managing partner with a Texas-based drone services company, Drone Dynamics, and led the Enterprise Services team at 3D Robotics. He possesses BS & MS degrees in Industrial and Systems Engineering.

Caleb Cass, PE

Vice President of Engineering

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Caleb is a professional engineer is located in San Antonio, Texas, where Firmatek is headquartered. He started his career as a field inspector for one of the ten largest construction contractors in the U.S. and then went on to spend five years performing engineering design for a national consulting firm. Caleb has worked at at Firmatek for over a decade performing engineering, mapping, and consulting work primarily for mining, solid waste, and engineering clients. Caleb graduated in 2007 from the University of Texas at El Paso with a Bachelor of Science Degree in Civil Engineering and became a licensed Professional Engineer in Texas in 2012 and is a Certified MSHA Instructor.

Tim Zinser

Vice President of Operations

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Sales Team

Roger Sterry

President of Client Services

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Prior to his start with Firmatek, Roger was CEO/Principal of PLMS, Inc. When PLMS merged with Firmatek in 2015, Roger became part of the Executive Leadership team. He has worked in the mining industry since 1986 and was among the first to use the prism-less laser system. After experience in both blasting and inventory measurement, he decided to focus on quantifying and developing a methodology of bulk raw inventory in 1992. Today, he is recognized as an industry leader in the measurement and management of bulk raw material.

Jeff Freund

Vice President of Enterprise Solutions

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Before joining Firmatek, Jeff worked at PrecisionHawk, where he was responsible for driving business growth across the Enterprise Construction vertical. Prior to working in the drone industry, Jeff worked with engineering giant Atkins Global and founded and managed a successful technology consulting business that implemented BIM solutions on infrastructure projects across the Middle East. He holds a Bachelor of Architecture degree from the University of Detroit Mercy.

Dustin Dudley

Director of Business Development

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Team First: Who’s Got Your Back

By Lauren Elmore, CEO Every so often, we like to revisit our values in some blog posts to bring them back to forefront of our followers’ minds. At Firmatek, we believe in holding ourselves accountable to our values and celebrating the stories of our team...

5 Keys to Employee Safety

By Lauren Elmore, CEO Safety is a big deal. It’s a big deal for us and for our clients. Mine sites, landfills, and utility line operations can be full of potential hazards. With this in mind, we strive to foster a culture of safety in the organization...

Blog Series: What’s Your Why, Joshua Wilson

By Joshua Wilson, Geospatial Field Technician Team Leader When I was recently asked the question, “what’s your why” my initial reaction was to respond with why I’ve chosen to do my job for a living. The answer, on the surface, is quite simple: I do what...

How to be Stewards in the Field: Firmatek Values

By Erin Jean, Geospatial Field Technician We demonstrate the values that are important to us on a daily basis. As individuals and members of the Firmatek team, it’s now more important than ever to have guiding principles. Since the majority of our team...

The Importance of Being a Trusted Advisor

By Chris Mauldin, Senior Operations Manager Who enjoys buying a car? Visiting an auto mechanic? Calling a plumber? Anyone…Bueller? You may operate with caution when dealing with service-oriented activities like the ones I just listed. Why is that? What...

Firmatek’s All Company Meeting: Investing in Company Culture

When you hear the words company culture, what comes to mind? Is it a ping pong table and a casual dress code? Or maybe it’s the idea of flexible hours and open communication. If you ask 20 different people what workplace culture means to them, you’ll...

Team First Mentality: Firmatek Values

“I’ll do whatever it takes to win games, whether it’s sitting on a bench waving a towel, handing a cup of water to a teammate, or hitting the game-winning shot.” – Kobe Bryant By Kyle Houston, Project Engineer I cried. I don’t do...

Blog Series: What’s Your Why with Kyle Houston

By Kyle Houston, Project Engineer Nearly three years ago, I joined the Firmatek team. I actually started out as a field technician, roaming the lower 48 with a laser scanner and drone, scanning hundreds of sites over a years’ time. Aggregate sites...

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Firmatek Acquires Kespry!

The Firmatek Team

Our People Are Your Partner

Geospatial Field Technician Team

Members

Data Processing Team

Members

Engineering Team

Members

Drone Solutions Team

Members

Leadership Team

Lauren Elmore

Chief Executive Officer

Rob Wyssbrod

President and COO

Andrew Maximow

Senior Vice President of Electrical Utilities

Caleb Cass, PE

Vice President of Engineering

Tim Zinser

Vice President of Operations

Sales Team

Roger Sterry

President of Client Services

Jeff Freund

Vice President of Enterprise Solutions

Dustin Dudley

Director of Business Development

Team First: Who’s Got Your Back

5 Keys to Employee Safety

Blog Series: What’s Your Why, Joshua Wilson

How to be Stewards in the Field: Firmatek Values

The Importance of Being a Trusted Advisor

Firmatek’s All Company Meeting: Investing in Company Culture

Team First Mentality: Firmatek Values

Blog Series: What’s Your Why with Kyle Houston

Transform your site data into powerful insights.

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