The Firmatek Team

Get to Know the Firmatek Team

Our People Are Your Partners

Every employee has a role at Firmatek – not a silo. Our employees are cross trained to support several functions of the organization and problem solve with agile talents and an innovative approach. Our Geospatial Field Technicians and Data Processors support each other constantly, freely sharing knowledge and expertise to make our company stronger. Our Team First value is ingrained in our culture through commitment, service, and self-sacrifice in pursuit of our mission. At Firmatek, our employees ensure that we not only serve our clients, but also that we support the needs of individuals on our team.

Geospatial Field Technician Team

Our nationwide field staff rapidly mobilizes across the country, performing more than 2,500 field service jobs per year. All of our field technicians have Part 107 FAA licenses and MSHA safety training. Equipped with a laser scanner and a drone, they collect data on behalf of our industry clients. Firmatek’s Field Services are an end-to-end solution.

Data Processing Team

Whether it’s a stockpile or inventory measurement, a point cloud or aerial image, or a complex engineering project, we use the data our clients collect to create deliverables that provide insights and improve business results. Our data processors have a deep understanding of the industries we serve. When they process data, the analysis goes far beyond providing another data point.

Engineering Team

Our engineering team tackles special projects ranging anywhere from underground tunnel mapping to challenging ground topography scanning to identifying joint sets in highwalls.

Customer Support & Customer Success Teams

Firmatek’s customer support team makes it easy for clients to turn site data into business intelligence. Our team is equipped to assist in the areas of technical support, site-specific recommendations, and drone technology research and development. We work with our clients to determine the best tool for the job and implement solutions that meet their site needs. We are there to assist you from training and on-boarding to day to day operational questions about your drone or our software platform.

Leadership Team

Lauren Elmore

Chief Executive Officer

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Lauren is the Chief Executive Officer and part owner of Firmatek. She has overseen Firmatek’s transition from a regional Texas laser scanning company to a national leader in drone solutions. She has a background in finance and law and is part of the investment team from an Indiana based private equity firm, Elmore Companies. She received a B.A. in Economics from Stanford University in 2008 and received her J.D. and M.B.A. with honors from Indiana University in 2014.

Dustin Dudley

President & Chief Commercial Officer

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Dustin joined Firmatek in 2015 as Director of Business Development. Prior to joining Firmatek, he was co-owner of Petram Measurements. During his time at Petram, he grew the company from a startup to a successful multinational stockpile measurement firm that measured over $2.5 billion in aggregate products.

Joshua Wilson

Vice President of Operations

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Joshua joined Firmatek in 2015 as a Geospatial Field Technician. During his tenure at Firmatek, Joshua has become our resident Riegl expert, which has given him the privilege of getting to experience all manner of specialty work from scanning a ski slope in the Colorado Mountains to data collection 800 feet underground in a silver mine in Mexico. Joshua has a passion for Firmatek and for providing a consistent level of service to all of our clients. Joshua enjoys helping our field team reach peak efficiency. Prior to joining Firmatek, Joshua worked for Petram Measurements, a multinational stockpile measurement firm that measured over $2.5 billion in aggregate products.

Steele Olsen

Vice President of Strategic Initiatives

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Steele joined Firmatek in June of 2018 as a Geospatial Field Technician. In 2020, he was promoted to Drone Solutions Manager, and subsequently to Director of Drone Operations in late 2021. Steele oversees both client and field team drone operations for Firmatek. Prior to joining Firmatek, he was in graduate school at the University of North Carolina at Wilmington. He has a Master’s of Science in Geoscience and Post-Baccalaureate Certificate in Geospatial Technology. Steele enjoys learning about new technology and developing methodologies with new platforms to help clients make informed decisions in all industries Firmatek serves.

Eric Bitzko

Senior Vice President of Electric Utilities

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Eric has over 15 years in the Electric Utility industry as a Journeyman Lineman. During his time while leading System Maintenance he founded the UAS program at the largest Electric Cooperative in the United States. Eric has been flying drones since the Section 333 days and has pioneered many of the techniques used in the Electric Utility industry to this day. Including utilizing drones for named storm response, flying conductor pull lines and building cyclic maintenance programs incorporating Engineering and Operations to improve overall system resilience and reliability. He has also represented the utility sector on Homeland Security Technology Committees as well as working on multiple Texas House Bills surrounding the use of UAS. Eric has also consulted with a variety of utilities in developing internal UAS programs.

Sales & Account Management Team

Matthew Van Slembrouck, PE

Director of Business Development – Kespry

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Matt is a licensed Professional Engineer in Michigan. Prior to joining Firmatek, Matt was an account manager at Kespry. Matt has been working with Kespry since 2014 in his work as a Project Engineer and Mine Planning Engineer and Manager. As an experienced user of the software, Matt understands how the technology changed his company’s understanding of inventories, topography, and site planning. He enjoys meeting clients and learning about how they are using our software and services in their businesses.

Matt lives in Detroit with his wife Ashley and their three children, Samuel, Alice, and Luke. Matt has a BS in Civil Engineering from Michigan Technology institute.

Roger Sterry

President of Client Services

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Prior to his start with Firmatek, Roger was CEO/Principal of PLMS, Inc. When PLMS merged with Firmatek in 2015, Roger became part of the Executive Leadership team. He has worked in the mining industry since 1986 and was among the first to use the prism-less laser system. After experience in both blasting and inventory measurement, he decided to focus on quantifying and developing a methodology of bulk raw inventory in 1992. Today, he is recognized as an industry leader in the measurement and management of bulk raw material.

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